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RSWM Launches Values And Competency Framework To Power Next Growth Phase

• By  Textile Excellence
• February 09, 2026

RSWM Limited of the LNJ Bhilwara Group unveiled a new values and behavioural competency framework, marking a key step in its internal transformation agenda. The launch took place in the presence of CMD and CEO Riju Jhunjhunwala and JMD Rajeev Gupta, along with the senior leadership team.

The framework introduces COCICA values and RAPIDD competencies to guide decisions, performance, and leadership across the organisation. Management described the move as a cultural alignment initiative aimed at improving accountability, innovation, and digital fluency across business units.

COCICA represents the company’s core values. It stands for Customer Centricity, Ownership Mindset, Courage, Integrity, Collaboration, and Agility. RAPIDD outlines the behavioural competencies expected across teams. It includes Result Orientation, Accountability and Team Orientation, Problem Solving, Innovation and Creativity, Decision Making, and Digital Fluency. Together, the two pillars aim to build a high performance, value driven organisational culture.

India’s textile sector contributes about 2% to national GDP and employs over 45 million people. The domestic textile and apparel market is projected to reach about US$250 billion by 2030, supported by export growth, technical textiles, and rising domestic demand.

COCICA represents the company’s core values. It stands for Customer Centricity, Ownership Mindset, Courage, Integrity, Collaboration, and Agility. RAPIDD outlines the behavioural competencies expected across teams. It includes Result Orientation, Accountability and Team Orientation, Problem Solving, Innovation and Creativity, Decision Making, and Digital Fluency. Together, the two pillars aim to build a high performance, value driven organisational culture.